Don't worry, we're not stalking you or selling your info. However, we do use some personal information to provide and improve our services. If you really want to be put to sleep, scroll down to see all the details.
Last Updated: April 2022
Introduction
This Privacy Policy describes how Sleep Better NYC and its affiliates (collectively, “SLEEP BETTER”) collect, use, and share your personal information when you visit https://sleepbetter.nyc/ (the “Site”).
By continuing to use this Site, or otherwise supplying us with any personally identifying information, you are agreeing to the terms of this Privacy Policy, including, without limitation, the way we use your personal information.
If you do not agree with this Privacy Policy, you must stop using this Site, effective immediately.
Collection of Your Information
What Personal Information Does SLEEP BETTER Collect?
SLEEP BETTER collects personal information that you voluntarily enter on this Site. Examples of personal information you may supply to us include:
Automatic Information
We also automatically collect and store certain types of information about your use of our Site, including information about your interaction with content and services available through SLEEP BETTER.
Examples of automatic information we may collect include:
Use of Cookies and Pixels
Like many websites, when you visit our Site, we may send a cookie or gif file (“Cookie”) to assign an anonymous, unique identifier to the applicable end-user’s Internet browser. To be clear, a Cookie is a piece of data stored on your hard drive containing non-personally identifiable information about you. Cookies have many benefits to enhance your experience with our products and services.
When you visit a website, that website’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.
By using our Site you consent to our use of such cookies and other such unique identifiers in accordance with this Privacy Policy. We reserve the right to retain Cookie data indefinitely. We use cookies to personalize your experience on our Site, collect aggregate data about how our Site is used by users, control the display of advertisements, and improve the performance of our Site in order to provide you with a better user experience.
We reserve the right to use cookies and their technological equivalents, including social media pixels. These pixels allow social media websites and apps to track visitors to outside websites so as to tailor advertise messages users see while visiting that social media website or app. SLEEP BETTER reserves the right to use these pixels in compliance with the policies of the various social media sites.
You may block our use of cookies through the settings on your web browser. However, in order to use the services offered on our Site your web browser must accept cookies. If you choose to block the use of cookies from our Site, certain aspects of the Site may not work properly and you may not be able to access or use all of the features and services we provide.
Please be advised that the use of technology on the Internet, including Cookies, is rapidly developing. Accordingly, we strongly encourage you to revisit this Privacy Policy for any updates regarding our implementation and use of any such new technological developments.
Additionally, to find out more about Cookies, please visit www.cookiecentral.com. To disable and reject certain Cookies, please follow the instructions associated with your Internet browser.
How Does SLEEP BETTER Use Personal Information
We use information you provide to us to facilitate access to SLEEP BETTER’s articles and blog posts; to provide you with personalized offers, invitations, promotions, and information; to improve our performance and fix any errors; to prevent and detect fraud and abuse, and to comply with our legal obligations.
As a visitor to the Site, you can engage in most activities without providing personal information. It is only when you sign up for updates from SLEEP BETTER that you are required to enter personal information.
Does SLEEP BETTER Share Personal Information?
Your personal information is important to us and our business, and so we do not share it with third parties, except as follows:
We may disclose personal information to third-party service providers (“Third-Party Providers”) who perform certain functions on our behalf. Examples include providing marketing assistance, transmitting content, assistance in processing and collecting payments, and providing customer service. These Third-Party Providers have access to personal information needed to perform their functions, but may not use it for other purposes.
We may disclose your personal information to a third party, including a lawyer, when necessary to enforce our Terms of Use or any other agreement between you and SLEEP BETTER.
We may disclose your personal information when we believe such disclosure is appropriate or necessary to comply with the law, or to protect the rights and safety of SLEEP BETTER or our users (“Other Third Parties When Required by Law”).
How is Personal Information Stored?
The security of your personal information is important to us. We use reasonable and appropriate measure to protect this information from loss, misuse, and unauthorized access, disclosure, alteration and destruction, taking into due account the risks involved in the processing undertaken and the nature of the personal information we collect.
We will keep your personal data for as long as we need it, or as otherwise prescribed by law, for the purposes set out above. This period will vary depending on your interactions with us. We may also keep a record of correspondence with you (for example, if you have made a complaint about a product or service) for as long as is necessary to protect us from a legal claim.
You may unsubscribe from any of our online e-mail updates and marketing by following the unsubscribe instructions in the body of any e-mail message we have sent to you. We will take commercially reasonable steps to implement your unsubscribe requests promptly, but you may still receive promotional information from us by postal mail for up to 60 days, and up to 10 days for e-mail. You may also continue to receive information from those third parties to whom we have previously disclosed your personal information.
Links to Third-Party Sites
Our Site may include advertising and links to third party websites. We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Site. If you follow a link to third-party websites, please note that these websites are not covered by this Privacy Policy. We are not responsible for the privacy practices of any third parties or the content of linked sites although we do encourage you to read the applicable privacy policies and terms and conditions of such parties or websites.
Protecting Children’s Privacy
We are strongly committed to protecting the safety and privacy of children who visit our Site. Our Site is not designed nor is it intended to be used by children under 13, and we do not knowingly collect personal information online from children under 13 and have adopted techniques to ensure compliance with this Privacy Policy and the Children’s Online Privacy Protection Act of 1998 (“COPPA”). Our Site includes content that we believe to be unsuitable for children under 13, and we encourage all parents and legal guardians to talk to their children about online safety and to monitor their children’s use of the Internet.
What Information SLEEP BETTER Collects and How We Use It
We do not require children to share any Personal Information in order to participate on this Site. On occasion, however, we may collect Personal Information, such as an email address from a child as part of an activity, in accordance with COPPA. For example, we may collect a child’s email address in order to respond to a one-time request from the child, such as if the child asks us a question. In such case, we promptly delete the child’s email address from our system once we have responded, and we do not use the child’s email address for any other purpose.
We may also collect Personal Information automatically from your child’s computer or device, such as the frequency with which the child visits our Site and the pages visited, to support the internal operations of the Site. We collect this information so we can understand and monitor usage of the Site, customize content on the Site, and improve the performance of the Site. This information is collected using technologies such as cookies, web beacons, and similar technologies. This information is not used to behaviorally target children.
Special Circumstances for Information Sharing and Security
We may share children’s personal information with Third Party Service Providers and Other Third Parties When Required by Law as disclosed above (see “Does SLEEP BETTER Share Personal Information?” above).
Parent’s Rights
Under COPPA, you have the right to review and have any of your child’s information deleted from our records. You also have the right to tell us to stop collecting or using your child’s personal information. If you have questions concerning our information practices with respect to children, or if you would like to review, have deleted, or stop the further collection of your child’s personal information in connection with the transaction for which it was originally collected, you may email us at contact@sleepbetter.nyc. For tips on protecting your child’s privacy online, please see the U.S. Federal Trade Commission’s brochure on this topic: www.onguardonline.gov.
General Data Protection Regulation (GDPR)
If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation (GDPR).
Purpose and Legal Basis for Processing Your Personal Information
The purpose and legal basis for processing your Personal Information will typically be one of the following:
We may disclose your personal information to third parties as described in this Privacy Policy; however, we do not share your personal information with third parties for them to market their products or services.
We do not knowingly collect personal information from children under the age of 16.
Data Retention
We will retain any information you choose to provide to us until the earliest of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) our decision that the value in retaining the information is outweighed by the costs of retaining it.
International Transfer
SLEEP BETTER is based in the United States. Your personal information may be processed or stored in the United States and other countries which may not have equivalent privacy or data protection laws. By using our Site you knowingly consent to these transfers.
Your Rights
You have the right to request access to your data that SLEEP BETTER stores and the rights to either rectify or erase your personal data.
You have the right to seek restrictions on the processing of your data.
You have the right to object to the processing of your data and the right to the portability of your data.
To the extent that you provided consent to SLEEP BETTER’s processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.
To exercise these rights please e-mail us at contact@sleepbtter.nyc . You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.
California Consumer Privacy Act (CCPA)
If you are a California consumer, you are entitled to certain information and have certain rights under the California Consumer Privacy Act (CCPA).
Pursuant to the CCPA, we are providing the following additional details regarding the categories of personal information about California residents that we have collected or disclosed within the preceding 12 months.
(1) We collected the following categories of personal information:
We may use this personal information to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives, including, for example, using personal information to: develop, improve, repair, and maintain our products and services; personalize, advertise, and market our products and services; conduct research, analytics, and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.
(2) We may disclose the following personal information to third-parties for our operational business purposes:
We share personal information with our service providers for services such as website design and hosting, data analysis, information technology and related infrastructure provision, customer service, research survey/interview/focus group management and analysis, marketing, and auditing.
If you are a California resident, you have the right to request that SLEEP BETTER disclose what personal information it has collected, used, disclosed, and sold over the 12-month period preceding SLEEP BETTER’s receipt of such a request. To exercise this right, please e-mail us at Contact@sleepbetter.nyc.
You have the right to request the deletion of your personal information collected or maintained by SLEEP BETTER. To exercise this right, please email us at Contact@sleepbetter.nyc. You shall not be discriminated against because the consumer exercised any of the consumer’s rights under the CCPA.
California Consumer Rights
In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by phone at (916) 445-1254 or toll free at 1-800-952-5210; or by e-mail to dca@dca.ca.org.
For more information about protecting your privacy, you may wish to visit: www.ftc.gov.
Conditions of Use, Notices, and Revisions
If you choose to use our Site, your use and any dispute over privacy are subject to this Privacy Policy and our Terms of Use including limitations on damages, resolution of disputes, and application of the law of the state of New York. If you have any concern about privacy practices of SLEEP BETTER, please contact us at Contact@sleepbetter.nyc with a thorough description, and we will try to resolve it.
As our business changes and evolves, our Privacy Policy may change also. You should check this Site frequently to see recent changes, which shall be effective upon their posting. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.
Reviewing, Correcting, or Deleting Your Information
If you would like to know if we have any of your personal information in our database, would like to review, correct or delete any such personal information that we have collected from you, or if you no longer wish to continue your service with us, please e-mail us at Contact@sleepbetter.nyc. Please note that in order to protect your privacy and security we will take reasonable steps to help verify your identity before granting any access for purposes of review, making corrections or deletions.
Applicable Law and Disputes
You agree that any controversy or claim arising out of or relating to this Privacy Policy shall be submitted to final and binding arbitration to be held in New York City, New York, before a single arbitrator in accordance with the Commercial Arbitration Rules of the American Arbitration Association and its Expedited Procedures (except where those rules conflict with this provision, in which case this provision controls). The arbitrator shall be a practicing attorney with at least ten (10) years’ experience in the publishing industry and shall be selected by mutual agreement of the parties or, if the parties cannot agree, then the arbitrator shall be selected by the American Arbitration Association. The proceedings relating to the arbitration, the submissions, pleadings, documents and information provided by the parties in connection with such arbitration, and the findings and decision of the arbitrator, shall be kept confidential, except to the extent necessary to enforce the arbitrator’s decision, and shall be governed by New York law, except that the Federal Arbitration Act shall apply in regard to interpretation and enforcement of this arbitration. Any court with jurisdiction may enforce this clause and enter judgment on any award.
Contacting Us
This Site is owned and operated by Sleep Better NYC. If you have any questions or suggestions with respect to this Privacy Policy or our privacy practices, please e-mail us at Contact@sleepbetter.nyc.
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